The trailer that I will be looking at is 'Devil' a film which came out in 2010, written by M. Night Shyamalan.
Genre- The genre of this film is horror with elements of mystery and thriller.This film is rated a 15, most likely to draw in a wider audience. It fits with Andrew Sarris' theory that film have 'a recognisable style that draws on an existing audience', as the film is about the devil which is a popular theme for horror films. Another recognisable feature the victims and villians within the film and expected twist with who is which.
Representation- Laura Mulvey's theory 'the male gaze' suggests that all cinema is filmed from a males view and women are objectified. This trailer supports this theory as only 2 characters are women and the rest of the cast are male and it shown mainly from the males view in the lift or the male police detectives, also the narrator is male. Although it is not shown in the trailer the younger woman is subject to some sexual comments from the males and both women are stereotypically potrayed as weaker and more afraid, although there is a switch in roles at the end of film when the devil is revealed.
Narration- In this trailer we see Todorov's theory as it the begining of the trailer there is equilibruim as the character are shown going into the lift like any normal day and then in trailer we also see disruption as the chaos unfolds in the lift and is trying to be resolved. We see the peaks of the disruption in the trailer and it careful not to give to much any but still giving the viewer an idea of what the film is about. However we aren't shown the new equilibruim resolved to make the viewer want to go and see the film to see how the disruption is resolved. There is also an anti hero in the film which is revealed more as the plot develops.
Audience- The target audience for the film is people over 15 who enjoy horror films. Any gender could enjoy this film and people who are interest in horror films centred around the devil and possession may also be interested in the film. This trailer is passive the audience can sit back and in the information but some may find it active as they try to guess who is causing the paranormal activity in the lift.
Media Language
Cinematography-The trailer uses close up of each of the characters before they enter the lift this creates the impression that all the characters are suspects. The trailer uses two shots through out both with character in the lift and the police officers watching the CCTV.During the footage of the city the camera is upside down which is quite uneasy to watch. A lot of pan movements are used to go around the character and move over to other characters.
Editing- Tight framing is used to create the claustrophobic feeling within the lift and show the tension and suspense between the characters.
Straight cuts are used in the trailer however a lot of fade to black and dissolve transitions are used which shows the different characters effectively. Some parts of the trailer are also in slow motion and highlight significant parts of the plot, eg when the lift arrives and two character turn to go and get in it. There also moments in the trailer when the screen is complete black and only music or character can be heard.
Sound- The trailer uses non diegetic sound in the form of music which increases in pitch as the character enter the lift highlighting to the audience that is where the action will take place. Sound effects of a lift are also used to create tension especially at the end of the trailer as some sinister scenes are being shown.
Diegetic sound is used as the characters exclaim their fear during the trailer.
Mise en scene- The location of the trailer is inside the building and lift where the paranormal activities take place, this is the central location and where most of the plot unfolds. We also see other character around the building, such as the police detectives watching the CCTV. There also some shot of the city of Philadelphia showing where the film is set.Costumes are modern clothing and represent the characters job roles eg the sales man in smart suit, the security in a uniform and the wife of a rich husband in smart outfit with expensive jewellry.
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