Genre: The genre of this film is horror and it shows conventional themes such as mystery, the devil and story line's that feature children.The film is rated 15 in the UK which would attract a wider audience.It fits with Andrew Sarris' theory that film have 'a recognisable style that draws on an existing audience'. As it features themes that people are familiar with it will make them more likely to see the film.
Representation:The trailer goes against Laura Mullvey's theory as the main character are females and although they are victims of what is haunting them and some of the make characters are killed off in the film before the females.It is also suggested the young girl is evil character which could be seen as a stereotypical feature of the genre.
Narration: The narration in the film is from the social workers point of view.In this trailer we see Todorov's theory as it the begining of the trailer there is equilibruim as Renee Zellweger character is at a party talking about her job. The trailer shows the story unfolding as she given a new case that is shown as challenging. We are shown a series of peaks in the trailer and some of the climax.However we aren't shown the new equilibruim like in most trailers.
Audience: As the rating is 15, teenagers who are interested in horror films would enjoy this genre. Any gender could see the film and it would appeal to either genders.This trailer is passive the audience can sit back and take in the information but also try and figure out why the parents were trying to kill the girl and why paranormal things are happening when she is around.
Media Language
Cinematography:The trailer uses a two shot at the beginning when the character is talking about her job, it is also a mid shot to see the expressions on her face. Mid shots are used frequently to show the characters expressions which is suitable for the genre. A high angle is used on Renee Zellwegers character as she is in control of taking the girl away from her abusive parents.Long shots are used in action scenes to show what is happening fully making it clear to the audience.
Editing: fast paced editing is used through out and this works well during action scenes. Fades to black are used between each of the shots . The speed of the shots increases through out and at the begining the shots are more slow and when they are action scenes the speed increaees creating tension.
Sound: The sound is slow at the beginning and increases at tension points within the trailer, especially when the young girl is telling the social worker what her parents do to her. The music changes to slower and more sad as the social worker takes the young girl home. The sound effects increase when the people are getting hurt and this creates tension. Also when they're is no music it creates atmosphere.
Mise en scene: The location used are the house where the girl is taken from which has an eery feel and the social workers house. As the location are relatively normal this makes the film more scary. Clothing the characters wear is normal and typical of the characters ages and job roles.
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