Representation of character: On both my magazine and poster I have used Harriet the main character from the trailer. I have chosen to show her in her 'mental state' and her outfit on the poster and magazine reflects this as she in a hospital gown rather than in her 'normal state' which she is seen in the trailer when she is entering the college. I chose to use Harriet on my ancillary products as she is the main character so the audience will most likely recognize her and people are usually more interested in the main character of the film.
Good vs Bad: In the trailer it could be suggested that Harriet is the bad character and the group of friends, Shepa, Jess and Nic, are the good characters. However as the trailer develops it suggests to the audience that Harriet is mentally unstable so she is not intentionally evil it is her mental state.
Locations: We used locations in college such as the canteen as this fitted with our storyline, we also used some other room within the college as it an old building with a lot of features and character so it doesn't look like a typical college building. We shot the asylum scenes in a small, empty room within the college we kept the framing quite tight on these scenes so the audience really believed it was a mental hospital room. We filmed some of the 'action' scenes in the woods, it is quite a conventional location used in horror film trailers. For my magazine I used a plain white wall for the background as I have cut out the location and I also used this location for the poster.
Colour & Lighting: In the trailer the lighting is low key and dark which fits with the genre well. In the woods scene in the trailer the lighting is quite high key as it was daytime when we filmed this, however I think it works well as a contrast to the low key lighting used in the rest of the trailer. On my poster I used a blue tint over the image to give more of a horror feel I think this works well and fits with the genre effectively.
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