Research & Planning: Film Poster Analysis 2

This is the poster for the film 'Case 39'. You can tell the film is horror due to colours used on the poster, the dark colours fit well with the genre. The layout of the poster is quite different from other posters as the steel tongs is nearer the top of the page to left with the title of the film near it. The tag line of the film is in the top corner. All the fonts are in white and stand out against the dark background.

The image shows the genre of the film well as the two main characters are crouching down.A long shot is used to show the two characters and as they are crouching down you can see the fearful expressions on their faces. The lighting is low key and this is stereotypical of horror film posters. The location shown in the poster is unclear and this adds mystery and could influence the viewer to want to see the film.

Rather than the typical 'Coming Soon' this poster uses 'They'll never stop' followed by the release date.Again this suits the genre and makes the poster more interesting