Dear Moderator,

This is my A2 media blog. I have created a trailer for my film idea 'The Grim Truth' and I have also made a magazine and poster. These can be found below and my research and planning starts in September, http://gabysa2mediablog.blogspot.co.uk/2012_09_01_archive.html and my evaluation can be found here, http://gabysa2mediablog.blogspot.co.uk/2013_03_01_archive.html

Thank you,
Gabrielle Murphy

Thursday, 11 April 2013

Evaluation: Question 4

How did you use media technologies in the construction and research & planning and evaluation stages?


Prezi 1: Technologies in Research & Planning.

Prezi 2: Technologies in Construction. 

Using iMovie & Garage Band 

Using Photoshop
 

Sunday, 24 March 2013

Evaluation: Question 3

What have you learnt from your audience feedback?

TRAILER COMMENTARY


During both research and construction stages I gained audience feedback through different platforms and all feedback has helped me to shape my media products.

Questionnaires: Me and my partner gave a questionnaire to college peers to find out their views and opinions on horror films and what conventions they did or didn't expect to see in a horror trailer. We asked question like what types of location would you expect to see and what editing transitions do you feel would best suit a horror trailer. Giving the questionnaire to people in college also helped as people ages 16+ are our target audience so it was useful to see what they liked about horror films/trailer and how we could en corporate this into our trailer. This is what led to use deciding to use a handheld camera as our target audience enjoyed horror films such as Paranormal Activity that used this effect.

Audience Interviews: We interviewed two people of our target audience and asked about rating of horror films, this led us to make our trailer a 15 as our target audience found they enjoyed horror films that were rated 15 more appealing to go and see at the cinema rather than those rated 18. We also asked them about sound and locations and if they preferred conventional sounds and locations.

Social Network Feedback: Social networking feedback was helpful to see what other people who weren't necessarily in our target audience thought of both the trailer and our individual magazines and posters. Through social networking feedback we found out what type of horror films people liked and what plots would interest them.

Feedback from media class: We presented the rough cut of trailer to our media class and tutor and this proved to extremely helpful as they gave honest opinions on what elements they liked and which ones to improve on. When we showed the rough cut people liked the editing transitions so we kept those in and added more especially during flash back scenes (we used fade to white rather than black as used in the rest of the trailer) so the audience could see the difference between what was real and what was a flashback.When we presented the trailer again we also showed our magazines and posters and the feedback received was helpful as people were able to tell the genre and how it related to the trailer and they gave improvements that were helpful.

Overall audience feedback has been helpful for my individual tasks and for our trailer as it has allowed us to get an insight of what a target audience would want from a horror trailer and relating products. It has helped me to develop my work to suit the audience accurately.

Evaluation: Question 2

How effect is the combination of your main product and your ancillary tasks?



Representation of character: On both my magazine and poster I have used Harriet the main character from the trailer. I have chosen to show her in her 'mental state' and her outfit on the poster and magazine reflects this as she in a hospital gown rather than in her 'normal state' which she is seen in the trailer when she is entering the college. I chose to use Harriet on my ancillary products as she is the main character so the audience will most likely recognize her and people are usually more interested in the main character of the film.

Good vs Bad: In the trailer it could be suggested that Harriet is the bad character and the group of friends, Shepa, Jess and Nic, are the good characters. However as the trailer develops it suggests to the audience that Harriet is mentally unstable so she is not intentionally evil it is her mental state.

Locations: We used locations in college such as the canteen as this fitted with our storyline, we also used some other room within the college as it an old building with a lot of features and character so it doesn't look like a typical college building. We shot the asylum scenes in a small, empty room within the college we kept the framing quite tight on these scenes so the audience really believed it was a mental hospital room. We filmed some of the 'action' scenes in the woods, it is quite a conventional location used in horror film trailers. For my magazine I used a plain white wall for the background as I have cut out the location and I also used this location for the poster.

Colour & Lighting: In the trailer the lighting is low key and dark which fits with the genre well. In the woods scene in the trailer the lighting is quite high key as it was daytime when we filmed this, however I think it works well as a contrast to the low key lighting used in the rest of the trailer. On my poster I used a blue tint over the image to give more of a horror feel I think this works well and fits with the genre effectively.

Evaluation:Question 1

In what ways does your media product use, develop and challenge forms and conventions of real media products?